SMARTY BOYS & SMARTY GIRLS offer a complete range of 100% cotton innerwear, casual wear and basic clothing items for 4-14 years, old girls and boys. Keeping in mind the taste and choices of growing kids, these brands combine the latest designs and trendy colours with the ultimate comfort that 100% cotton provides. They are a ‘value for money’ range that caters to a broad section of customers.

Who we target: These two brands meet the needs of parents looking for comfortable and trendy daily wear items for their kids. Another prime target of these brands is growing children who are also important decision-makers when it comes to buying clothes.

The product portfolio: The product range under SMARTY BOYS & SMARTY GIRLS comprises t-shirts, shirts shorts, bermudas, track pants, night suits, jackets and loungewear for boys, and tops, leggings, shorts, night suits, frocks, capris for girls.

USPS of the brand: These brands are known for offering the comfort of 100% cotton along with the latest colours and designs that appeal to young boys and girls. Besides, we also introduce fresh new collections, colours, and fabrics every year to enhance our market relevancy.